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The campaign unites the Foundation's women-focused initiatives aimed at empowering over 2.7 million women in India.
As part of this initiative, the company introduced the Accidental Invitation App, a digital tool designed to educate users on the security risks linked to online oversharing.
Conceptualised and executed by McCann Worldgroup India, it highlights the importance of being consistently prepared, particularly during seasonal changes and environmental challenges.
Padma Shri Kailash Kher has voiced this tribute to farmers.