JK Tyre has launched an online extension for its two-wheeler tyre campaign '#ItsNotOk' that has been conceptualised by The Links.
The campaign consists of an interactive video, 'Sharma's Karma' and is based on the insight of motorcyclists thinking 'koi bhi tyre is ok' (any tyre is okay).The campaign aims at changing the mindset of people from 'It's Ok to It's Not Ok' through the interactive film.
Rohit Nagpal, chief manager – marketing, JK Tyre said, "Our new two-wheeler tyre Blaze is one of the best in its class and it was important that the strength of the model gets captured in our communication. The Links India’s creative and innovative treatment of the content has helped us in achieving that aptly."
Richa Taneja, marketing manager, JK Tyre, said, "Digital is proving to be more and more important for the brand and the results are clear, the latest campaign has garnered huge interest from our audience and helped in connecting with the audience effectively."
Ankit Gupta, The Links, said, "The Blaze two-wheeler tyre is a big move by JK Tyre into a fast growing segment in the country and it needed a strong launch campaign on digital where our primary TG for the segment spends time. We're very happy to be able to create new and innovative digital content that has clearly shown to be a huge success in its first few days. Looking forward to the coming days for more creative content around ItsNotOk."
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Watch the film conceptualised by Ogilvy here