Unmetric, a social media intelligence firm focused on brands, uses its analytics platform to analyse top performing campaigns, content and videos.
The company's 'Engagement Score' rates each piece of content from 0 to 1000 depending on the amount of user interactions. The methodology measures engagement with respect to follower base.
For Campaign India's weekly 'Engagement Meter' feature, we bring you the top 20 pieces of content on Facebook basis the Unmetric Engagement Score.
These are the ones at the top on the basis of shares, from among over a thousand with an engagement score of 1000, in the week from 18 to 24 September 2016.
ShopClues
Shares: 14,697
Likes: 1,223
Tata Sky
Shares: 11,868
Likes: 61,117
Uber
Shares: 7,158
Likes: 75,260
bewakoof.com
Shares: 5,080
Likes: 55,368
MGD INDIA
Shares: 4,542
Likes: 31,602
Practo
Shares: 3, 734
Likes: 21,997
FirstCry.com
Shares: 3,149
Likes: 6,666
JK Tyre
Shares: 2,395
Likes: 5,024
Amway India
Shares: 2,081
Likes: 9,061
LG Home Appliances (India)
Shares: 1,991
Likes: 22,395
magicbricks
Shares: 1,541
Likes: 13,514
Chevrolet India
Shares: 1,232
Likes: 1,23,505
Caratlane.com
Shares: 1,044
Likes: 1,16,566
IndusInd Bank New
Shares: 1,040
Likes: 1,16,542
Flags of Honour
Shares: 899
Likes: 398
ArchiesOnline
Shares: 826
Likes: 37,174
Purvankara
Shares: 819
Likes: 1,540
Lufthansa India
Shares: 713
Likes: 24,724
Caratlane.com
Shares: 680
Likes: 1,01,113
KTM - Ready to Race India
Shares: 654
Likes: 58942
