Travel app ixigo, has rolled out a campaign titled #NikalLo (get out), featuring actors Jackie Shroff and Suniel Shetty. Conceptualised by the brand’s in-house team, the film aims to create buzz and increase the brand’s awareness ahead of the festive season.
The film begins with a banter between Shroff and Shetty in the greenroom. Shroff mispronounces the word ixigo, while Shetty corrects him. Shroff tells him that there’s nothing in a name, and asks Shetty to tell the viewers what they’re in for, straight up. He then looks into the camera and asks them to go use the app without a worry, book their tickets and #NikalLo with ixigo.
Aloke Bajpai, co-founder and group CEO and Rajnish Kumar, co-founder and group CPTO, ixigo, said,” We are pleased to announce our association with two legendary stars like Jackie Shroff and Suniel Shetty for our brand campaign. We have grown up watching these Bollywood icons and their passion, commitment to work and resilience resonates with our brand ethos. Travel is back with a bang this year and our aim with this campaign is to maximise awareness around ixigo ahead of the festive season. ‘ixigo’ is a unique brand name and was actually generated using an algorithm. For years we have seen users trying to pronounce ‘ixigo’ with some interesting variations and that was our inspiration behind the first video.”
The campaign will be rolled out across TV and digital platforms.