Gillette has rolled out a film to celebrate International Men's Day, which is being celebrated on 19 November.
The film is conceptualised by Grey Group India and through the story of Lt Col Manoj Kumar Sinha, SM (Retd), it states that it's okay for men to cry. It narrates the story of Sinha and his father.
Karthik Srivatsan, country category leader, grooming Indian Sub-Continent, P&G, said, “Lt. Col. Manoj Kumar (Retd.) and his father are true heroes who’ve shown us that when we get past stereotypes that constrain us, we can emerge stronger together. Gillette salutes their spirit and is proud to have had the opportunity to be part of their journey. We are committed to Gillette being a Force for Good and want to continue to bring real life positive stories of men, and play a role in influencing culture. Our actions need to set the right standards for the boys of today to be men of tomorrow.”
Sandipan Bhattacharyya, CCO, Grey Group India, said, “Gillette, as a leading male brand and advocate for men, believes in igniting conversations that raise and inspire the future generation of men. With #ManEnough, we want men breaking free of notions that crying makes them weaker, and that it takes courage to show your vulnerability”