Campaign India Team
Sep 18, 2019

Gillette sings a tune to those afraid of shaving

Watch the film conceptualised by Grey Group India here

Gillette has rolled out a campaign for its recently launched Skin Guard razor. 
 
Conceptualised by Grey Group, the campaign consists of a film which features men with shaving foam going about their daily chores. Through a song the men put out their wish - a razor that could treat their skin right. It ends with the men taking to shaving and beginning to 'love shaving' thanks to Gillette's Skin Guard razor. 
 
The film was published on YouTube on 16 September. 
 
Source:
Campaign India

Related Articles

Just Published

17 hours ago

Opinion: Catching up with the crumbling cookie

The author states what he believes would be the impact of Google's latest move on consumers, brand advertisers, publishers, tech providers, agencies and the overall digital marketing ecosystem

1 day ago

Facebook clicks with millions of consumers across ...

Watch the film conceptualised by Taproot Dentsu here

1 day ago

Slice takes on rivals as Katrina Kaif gets fan to ...

Watch the film conceptualised by Wunderman Thompson

1 day ago

Creative and media deliver 'stronger performance' ...

Organic revenue decline of 7.5% in the last quarter of 2020 puts Havas in the middle of the holding companies to have reported so far