Campaign India Team
Sep 18, 2019

Gillette sings a tune to those afraid of shaving

Watch the film conceptualised by Grey Group India here

Gillette has rolled out a campaign for its recently launched Skin Guard razor. 
 
Conceptualised by Grey Group, the campaign consists of a film which features men with shaving foam going about their daily chores. Through a song the men put out their wish - a razor that could treat their skin right. It ends with the men taking to shaving and beginning to 'love shaving' thanks to Gillette's Skin Guard razor. 
 
The film was published on YouTube on 16 September. 
 
Source:
Campaign India

Related Articles

Just Published

13 minutes ago

IPG Mediabrands launches global ecommerce unit ...

In India Interactive Avenues - A Reprise Network Company will lead the ecommerce offering

5 hours ago

Twitter ad revenue bolstered by return of events

Advertisers return to Twitter as product launches and live events begin to resurface worldwide.

5 hours ago

Amazon triples net income, nears $100 billion in ...

International operations turned a profit of $407 million, while revenue for the company's 'other' category, which is mainly its advertising services, grew 50% year over year.

5 hours ago

Facebook ad revenue boosted by commerce uptick

APAC led user growth, as Mark Zuckerberg said Facebook benefits from people and businesses "relying" on its platforms to stay connected and make money during Covid-19.