ICICI Lombard released a film on the occasion of World Heart Day (29 September).
Conceptualised by Ogilvy, the film shows an interesting take on lockdown eating habits by showing a conversation between a heart and a stomach. The stomach is tempting the protagonist to order junk food whereas the heart advises him to continue the healthy eating habits he acquired during the lockdown.
Talha Bin Mohsin, ECD, Ogilvy Mumbai, said, “The lockdown turned out to be a blessing in disguise as far as our health and eating habits were concerned. People had to resort to homemade healthy food, a habit that was imposed on them by circumstances rather than choice. But now when life is restarting, the old unhealthy temptations are coming back to lure us. Old habits that have kept our hearts unhealthy. Through this World Heart Day commercial, we wanted everyone to listen to their hearts' healthy wishes by fighting these temptations and keeping up with their healthy lifestyle.”
