Campaign India Team
Sep 30, 2020

ICICI Lombard shows a heart in conversation with a stomach for 'World Heart Day'

Watch the film conceptualised by Ogilvy here

ICICI Lombard released a film on the occasion of World Heart Day (29 September).
 
Conceptualised by Ogilvy, the film shows an interesting take on lockdown eating habits by showing a conversation between a heart and a stomach. The stomach is tempting the protagonist to order junk food whereas the heart advises him to continue the healthy eating habits he acquired during the lockdown.
 
Talha Bin Mohsin, ECD, Ogilvy Mumbai, said, “The lockdown turned out to be a blessing in disguise as far as our health and eating habits were concerned. People had to resort to homemade healthy food, a habit that was imposed on them by circumstances rather than choice. But now when life is restarting, the old unhealthy temptations are coming back to lure us. Old habits that have kept our hearts unhealthy. Through this World Heart Day commercial, we wanted everyone to listen to their hearts' healthy wishes by fighting these temptations and keeping up with their healthy lifestyle.”
Source:
Campaign India

Related Articles

Just Published

4 hours ago

Scroll less, sniff out the truth first

Bark Out Loud’s new campaign warns pet parents: don’t swap science for social hearsay when it comes to pet care.

4 hours ago

Where are India’s women at the global table?

Despite talent and tenacity, Women Inspiring Network’s founder rues that Indian women remain underrepresented on global stages like Cannes and Davos. Networks, not just skills, are the missing link.

1 day ago

Adobe’s APAC CMO: ‘There is a balance between ...

Duncan Egan weighs-in on how much AI should be relied upon and how much B2B marketing is changing, in his own role as a marketer to marketers.

1 day ago

When the pavement becomes a cancer ward

A gut-punching film from St. Jude India spotlights how unsafe shelter, not treatment, threatens young cancer patients’ survival in metro cities.