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Welspun’s latest campaign flips ‘Kya Farq Padta Hai; into a punchline—using Vidya Balan’s ghostly alter ego to remind buyers that quality counts.
With the consulting market set to touch $16 billion by 2030, the holding company’s transformation arm bets on a nimble, outcome-led model to challenge entrenched rivals in India.
She will report into Edelman’s global CCO Judy John and president of international Ed Williams
Film directed by Los Peréz and features Holland’s brothers.