Hike Mesenger has launched a TVC titled 'Startup 3', conceptualised by Lowe Lintas and Partners.
The ad film, which unfolds with the help of a narrator, sees three young women friends having cupcakes. The trio finds the cupcakes, that have been made by a grandmother of one of the young women, good enough to be sold and turn into a business. We see them, all on the phone, going back and forth about various aspects of the 'business' when one of them tries to make the other two focus on a name for the venture as priority and think later about expansion. The narration goes on the describe that they have no office, no address and no business at all. In fact, the only thing they've learnt is how to get on a conference call. The film comes to close by announcing that Hike Messenger allows 100 people on a conference call. It ends with the message: "Got a gang? Get on hike!"
Client: Hike Messenger
Creative agency: Lowe Lintas and Partners