hike messenger has rolled out a campaign that invites those with 'gangs' to join the conversations with the app.
Conceptualised by Lowe Lintas, the film opens at a bar, where four friends are raising a toast. The voice over introduces them as the '9 pm - 90 waale'. As the clock moves to 10 pm, the scene changes to a fight, where two of the four have gotten into a brawl. One of them leaves and wants to send a message. Because he's unable to type, he sends a sticker, which reads, 'I love you brother' on the group. Reading this, the man who was previously aggressive, breaks into tears. The voice over says 'Get over 5,000 free stickers. Got a gang, get on hike.'
The campaign will consist of more films to highlight new features on the app.
Kavin Bharti Mittal, founder and CEO, hike messenger, said, “'Got a gang? Get on hike.' Succinct and clear. Our goal with this campaign is to highlight those quirky groups that you cherish so much in your life and how that world would be so different, better and more expressive in so many ways in the world of hike. This campaign truly brings out the all the great things about the latest version of hike, hike 4.0, which is a big step up from where we've been. We can't wait for India to see it."
GV Krishnan, president, Lowe Lintas, said, "The all-new hike, with its unique features, is an intelligent messenger in the world of instant messengers. Our campaign aims to bring alive the fun that these wonderful features can bring to social interactions and conversations. 'Got a gang? Get on hike.' is an inescapable invite from the world of hike to join in and have fun."
Client: hike messenger
Agency: Lowe Lintas
CCO: Arun Iyer
Executive creative director: Rajesh Ramaswamy
Creative team: Sivaramakrishnan Parameswaran, Arjun Kumar Bala Murugan, Chiraag George
Account management team: GV Krishnan , Anand Narayan, Brijeshchandrasinh Jadeja, Leena Pirgal
Production house: Curious Films
Director (film): Vivek Kakkad
Producer: Shahzad Bhagwagar