Lowe Lintas has bagged the creative mandate for the instant messaging brand, 'Hike'. The agency will work towards scaling and positioning Hike as a brand endorsed and favoured by the youth.
Kavin Bharti Mittal, founder and CEO, Hike said, "We’re excited to appoint Lowe Lintas Bangalore in our journey to build the brand Hike. The team’s out-of-the-box creative approach and brand clarity makes us excited to have them on board. We are excited and can't wait to see the great stuff that comes out of this partnership."
GV Krishnan, president, Lowe Lintas (South) added, “To be awarded the Hike mandate is inspiring and exciting. Right from the time we met, we knew we were dealing with a team that thinks and acts different. We are delighted to partner and committed to take the brand to the next level. This significant win makes our already existing portfolio of brands in the e-commerce and digital space richer.”
Prior to this Taproot India handled the brand's creative duties.