Hero MotoCorp zooms into adventure

Hero MotoCorp has rolled out a campaign titled ‘Xoom Machale’ for its newly launched 110cc scooter – Hero Xoom. The film features the brand ambassador actor Ranbir Kapoor, who highlights the different features of the scooter. 

 

The film opens with Kapoor catching his friend on the new Hero Xoom near an ice cream truck. Excited looking at the Hero Xoom, he starts to paint a picture of the amazing adventures that he would embark upon, with the new scooter. After talking about the scooter’s features, Kapoor cracks a joke on his friend, asking him to take the untraveled roads and rather opt for an interesting flavour of ice cream, just like the ride. Kapoor is then met with a comeback, when his friend tells him that he has already experienced the adventures, and that the vanilla scoop was meant for Kapoor instead. 

 

Ranjivjit Singh, chief growth officer (CGO), Hero MotoCorp, said, “We are thrilled to witness an overwhelming response to the Hero Xoom within just a few weeks. There is a great appeal coming in for its first-in-segment features and future-oriented technology which we are sure will redefine the experience in the scooter segment. With this new TVC campaign ‘Xoom Machale’, we are driving the message of Hero Xoom not just being a companion in your day-to-day chores but also in creating thrilling experiences through its contemporary design and supreme manoeuvrability.”