HDFC Life has rolled out a campaign that exhorts parents to believe in their children’s abilities and proactively plan for their future.
Conceptualised by Leo Burnett, the film depicts a heartwarming relationship between a seemingly distracted teenager and his concerned parents. However, the digital native youngster surprises his parents with his creative thoughtfulness, leaving them overwhelmed and proud.
Vishal Subharwal, chief marketing officer and group head, strategy - HDFC Life, said, “Today's young generation is far more adept at dealing with the fast-evolving world around us. In this scenario, it becomes necessary for parents to have faith in their children’s capabilities and be adequately financially prepared to support their children with the education that would enable them to chart their success stories.”