Campaign India Team
Feb 05, 2024

HDFC Life urges parents to believe in their children's dreams

Watch the film conceptualised by Leo Burnett here

HDFC Life has rolled out a campaign that exhorts parents to believe in their children’s abilities and proactively plan for their future.

Conceptualised by Leo Burnett, the film depicts a heartwarming relationship between a seemingly distracted teenager and his concerned parents. However, the digital native youngster surprises his parents with his creative thoughtfulness, leaving them overwhelmed and proud. 

Vishal Subharwal, chief marketing officer and group head, strategy - HDFC Life, said, “Today's young generation is far more adept at dealing with the fast-evolving world around us. In this scenario, it becomes necessary for parents to have faith in their children’s capabilities and be adequately financially prepared to support their children with the education that would enable them to chart their success stories.”

Rajdeepak Das, chief creative officer, Publicis Groupe – South Asia, chairman, Leo Burnett – South Asia, said, “Often today’s generation is underestimated and misunderstood because of their different approach to life. Our film takes one such example and shows how a son surprises his parents with his thoughtful gesture of using technology as the driving force in helping their business grow. And as parents, the best support we can offer the next generation is insuring their future, so that their ideas can soar.”
 
The campaign was rolled out on YouTube last week and is available across multi-media platforms- television, digital and outdoor.
 
 
Source:
Campaign India

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