Campaign India Team
Dec 08, 2023

HDFC grants Kapil Sharma, Tiger Shroff, and Prabhudeva unprecedented life choices

Watch the films conceptualised by Wondrlab here

HDFC Bank has rolled out a campaign for its mobile payment app, PayZapp featuring actors Tiger Shroff, Prabhu Deva, and Kapil Sharma.

Conceptualised by Wondrlab, the three films take a humorous approach while playing on the insight that people might not always have control over their life choices. It highlights how some people live their whole lives without having choices, but now at least when it comes to payments they do get their choice. 

The first film has Shroff in discussion with a film director on his upcoming film role. While Shroff anticipates a romantic role for a change, all he gets to do is action roles leaving him lamenting about the lack of choices in his film career.

The second film shows Sharma in various life situations such as shopping at a hypermarket, on a dentist's chair, and even on his wedding night. But everywhere he is accosted by people requesting him to make them laugh with a witty joke. Sharma is left flustered and scratching his head at the lack of agency he has in choosing what he wants to do in a given life situation.

The brand has also rolled out a third film in Tamil featuring actor, Prabhudeva that plays out along similar lines. The film unfolds with Prabhudeva expecting an author-backed role with charged dialogues but has to settle for one which needs him to put on his dancing shoes yet again.



Ravi Santhanam, group head, chief marketing officer and head – direct to consumer business, HDFC, said, “With PayZapp, we have revamped the payment experience for all consumers extensively, making the journey smoother and easier - be it via UPI, cards or PayZapp wallet. It is not just a payment app; it is a lifestyle enabler. We want to reach every part of the country aiming to be the preferred choice of payment app for consumers. The three films on PayZapp have beautifully captured the essence of our brand message.”

Amit Akali, CCO and co-founder, Wondrlab India, said, “We took a contrarian approach while conceptualising the campaign. We explored how we can drive the point of unlimited choices by showing the viewers what happens when they don’t have a choice in life. That is why, we cast the celebrities most known for something, tired of only being seen in those specific roles and wishing for more choices.”
 
Source:
Campaign India

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