HDFC Bank has launched two 30-second digital films to promote its range of financial services.
The films have been created by Leo Burnett.
In the first film, the lifestyle of the protagonist, Nitin, is the talk among his colleagues. When he gets compliments for wearing a nice watch from female colleagues, the males in the office get jealous. Then he buys a new car and sends his parents on a foreign holiday.
So they plan to stalk him and find out how he manages the exotic lifestyle, when they eke out a meagre existence.
In the second film, a lady executive is stalked by her female colleagues.
A third film sequence where the protagonist Nitin buys a new bike has also been unveiled.
Speaking about the campaign, Ravi Santhanam, CMO, HDFC Bank said that a survey among customers on why they opted for HDFC Bank's range of services threw up an insight that they were being recommended by the key influencers from their respective social circles to bank with the brand. Using this insight, the agency decided to give the script a humorous twist.
The campaign which has been rolled out digitally is also being screened at all digital touch points of teh bank like ATM screens, bank branches and so on. The bank hopes to reach 50 million unique customers through this latest initiative.
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