Campaign India Team
Jul 18, 2017

HDFC Bank takes stalk of the situation

Watch the films made by Leo Burnett here

HDFC Bank has launched two 30-second digital films to promote its range of financial services.

The films have been created by Leo Burnett.

In the first film, the lifestyle of the protagonist, Nitin, is the talk among his colleagues. When he gets compliments for wearing a nice watch from female colleagues, the males in the office get jealous. Then he buys a new car and sends his parents on a foreign holiday.

So they plan to stalk him and find out how he manages the exotic lifestyle, when they eke out a meagre existence.

In the second film, a lady executive is stalked by her female colleagues. 

A third film sequence where the protagonist Nitin buys a new bike has also been unveiled.

Speaking about the campaign, Ravi Santhanam, CMO, HDFC Bank said that a survey among customers on why they opted for HDFC Bank's range of services threw up an insight that they were being recommended by the key influencers from their respective social circles to bank with the brand. Using this insight, the agency decided to give the script a humorous twist. 

The campaign which has been rolled out digitally is also being screened at all digital touch points of teh bank like ATM screens, bank branches and so on. The bank hopes to reach 50 million unique customers through this latest initiative.

Source:
Campaign India

Related Articles

Just Published

13 hours ago

Itch you can’t ignore: Sebamed scratches at the truth

Its latest campaign takes a cheeky swipe at anti-dandruff clichés, spotlighting how itch—not just flakes—disrupts everyday moments.

17 hours ago

Not every Cannes Lion roars in real life

Amid Cannes backlash, a creative reckoning unfolds. Famous Innovations’ founder and chief creative officer wonders, where do bold ideas end and brand accountability begin in awards season?

20 hours ago

Cannes Lions tightens reins as AI blurs boundaries

After revoked wins and synthetic scandals, Cannes Lions introduces new integrity rules to verify claims and rein in AI misuse.

20 hours ago

Cultural ‘Tadka’ drives India’s most effective ads ...

Kantar’s Creative Effectiveness Awards show that when brands serve emotion with local flavour, consumers don’t just notice—they respond.