HarperCollins India has launched a short digital film, Parcel to celebrate crime writing from India and around the world.
With this digital campaign, the publisher aims to reinforce the power of a good story and establish new ways of storytelling to an audience that is now consuming all its forms -- words, audio and moving images.
Ananth Padmanabhan, CEO, HarperCollins India said, “We are constantly thinking of new ways and new platforms to reach audiences through storytelling. Parcel, our direct-to-screen offering, will be a first of many more. As our audiences take to audio visual, so will our stories. Crime fiction has always had an appeal both in the written and visual medium; and, our crime fiction promotion aims to showcase the extraordinary range of stories, of which, we have many to offer.”
Titus Upputuru, creative head, Taproot Dentsu, who scripted and directed the film, said, “Storytelling is an ancient art form. I have always been in love with this medium since my literature days. Today, our business of marketing and communication allows us to tell stories every day. HarperCollins India publishes an eclectic mix of stories every season and this film was a great opportunity to celebrate their crime section.”
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Watch the film conceptualised by Options Design here