Gavin Buxton

Regional news: India’s advertising frontier goes hyperlocal
Advertising
Sep 03, 2025
Gavin Buxton

Regional news: India’s advertising frontier goes ...

With over 146,000 publications across 200 languages, India’s news ecosystem offers brands contextual, hyperlocal storytelling at unmatched cultural scale.

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

AI’s double-click: More speed, less soul?

1 AI’s double-click: More speed, less soul?

Airtel Payments Bank’s ‘Safe Second Account’ urges digital caution

2 Airtel Payments Bank’s ‘Safe Second Account’ urges digital caution

Strategy at a crossroads: WARC report reveals the discipline’s identity crisis

3 Strategy at a crossroads: WARC report reveals the discipline’s identity crisis

Marketers shift focus from sparkle to substance at SMARTIES 2025

4 Marketers shift focus from sparkle to substance at SMARTIES 2025

Havas ‘could be interested’ to buy or partner with some of Dentsu’s international assets

5 Havas ‘could be interested’ to buy or partner with some of Dentsu’s international assets

Edelman makes global leadership changes

6 Edelman makes global leadership changes

Trust is the new creative brief

7 Trust is the new creative brief

Arthur Sadoun on why Publicis is ‘winning’ and how ‘struggling’ rivals have dragged down agency valuations

8 Arthur Sadoun on why Publicis is ‘winning’ and how ‘struggling’ rivals have dragged down agency valuations

When creativity meets code: The human algorithm problem

9 When creativity meets code: The human algorithm problem

ChatGPT and AI platforms do not get advertisers, says DoubleVerify’s Mark Zagorski

10 ChatGPT and AI platforms do not get advertisers, says DoubleVerify’s Mark Zagorski