Campaign India Team
Jan 04, 2021

Hajmola says goodbye to 'different' 2020, wishes a 'chatpata' 2021

Watch the film conceptualised by ICE Media Lab Analytics

Dabur India has rolled out a film for its digestive tablet, Hajmola.
Conceptualised by ICE Media Lab Analytics, the film shows an anchor delivering the last new bulletin of 2020. She shows her frustration with the year by stating how she wasn't able to shop or go out or party. The film goes on to show how the year was different for people with a 'chatpata new year' soundtrack.
The film was published on 1 January.
CREDITS (from LinkedIn):
Client: Dabur India
Content agency: ICE Media Lab And Analytics
Director: Debojit Saha
Associate director and executive producer: Ambarish Majumdar
Script and lyrics: Syed Nabeel Hasan
Composition: Ssuperban
DOP: Turja Ghosh
Editor: Priya Panda
Costume stylist: Nandini Sengupta
Art director: Swapan Sil
Chief AD: Alekhya Sen Gupta
Directorial team: Prerna Sahoo, Ankhee Poddar
Asst DOP: Rafa Raphael
Music production: Celjo John
Recording, mixing and mastering: Audioneer
Vocals: Anirban Mukherjee
Guitar: Abhishek Sharma
Grading: Sarkar Soumitra
VFX and graphics: Subhro Sarvin
Production team: Subhash Jha, Shiladitya Roy and Prasenjit Sarkar
Campaign India

Related Articles

Just Published

7 hours ago

BharatBenz appoints Dentsu

Dentsu Creative and Dentsu X will handle creative and media respectively

7 hours ago

A new era of ads analytics? How Media Mix Modeling ...

Privacy regulations have significantly hindered measurement capabilities to the extent that Meta, Google, and Amazon are now finding it necessary to use Media Mix Modeling. Campaign explores if other marketers should follow in their footsteps

8 hours ago

Agency of the Year South Asia 2023: Picture gallery

View pictures from the South Asia leg of the Agency of the Year Awards which was hosted in Mumbai on 28 November