Godrej Nature’s Basket rolls out 'shoppable' film, underlines 'world's food store' positioning

Watch the film conceptualised by Supari Studios here

Jan 20, 2016 10:07:00 AM | Video | Campaign India Team

Godrej Nature’s Basket has rolled out an interactive film conceptualised by Supari Studios. 
The film allows viewers to click on products displayed on screen, to reach the corresponding page on the brand's online shopping portal.
It showcases the range of products the store has to offer, building on its positioning as the 'world's food store'. 
Mohit Khattar, managing director, Godrej Nature’s Basket, said, "The film is a first-of-its-kind shoppable video in our category that aims to drive viewers to interact and also shop from us if viewed online or on the phone."
He added that the film was an attempt to showcase the brand's omni-channel platform to potential customers across geographies.
Advait Gupt, co-founder, Supari Studios, said, “When Godrej Nature’s Basket approached us with the brief of creating a film to launch their online platform, we wanted to do something that was extremely relevant to the digital medium, and hence there couldn’t be a better time to launch an interactive, shoppable film. It was a pleasure to work with a client who gave us the creative freedom to experiment and develop a piece that has the potential to not only engage audiences, but also delivers tangible data driven results.”
Akshat Gupt, director, Supari Studios, added, “With the new Nature's Basket film, we wanted to create a piece which was minimal and representative of the brand's message."
Client: Godrej Nature's Basket
Conceptualised, written and produced by: Supari Studios
Director (film): Akshat Gupt
Lead producer: Mitali Sharma
Executive producer: Advait Gupt
Script writers: Smitha Menon, Niren Bhavanani
Chief AD: Mohit Bhasin
DOP: Siddharth Vasani
Gaffer: Ashok Bangera
First AC and focus puller: Moon Gogoi
Second AC: Nitin Dhar
Art director: Durga Mahapatra
Asst. art director: Amish Chauhan
VFX head and post supervision: Aditya Tawde (Post Office)
VFX artist: Harsh Sharma, Kunal Prabhu
Product and food stylist: Pooja Dev
Associate producers (food styling team): Manoti Jain & Ankita Shetty
Offline editor: Akshat Gupt
Assistant editor: Mohit Bhasin
Colourist: Aditya Tawde (Post Office)
Content strategy: Tara Kapur
Stylist: Setu Shah
Make-up and hair: Rita Rathod
Music direction, score and sound designer: Zain Calcuttawala, Siddharth Talwar
Voice over artist: Neejee Chhabra
ADs: Asad Ali, Hitesh Jadhwani, Arjun Karla, Ruark Noronha
Asst. producer: Sharooqta Mulla, Ria Concessao, Akshita Bhatkar
BTS: Rohan Kantak
Story board: Deeganto Joardar, Adarsh Panicker
Spot: Ilyas Bhai, Mane Ji, Baba Bhai, Iqbal Bhai, Anwar Bhai
Cast: Yuki Ellias, Aleksandar, Neal Kantari, Subhamita Banerjee, Kat Kristian, Apoorv Vij, Udit Arora, Mehar Hora, Matteo Aghem, Ruark Noronha