Industry experts share their opinions on where are the ideas required in their business
We spoke to the bigwigs among clients, media personnel, creative, PR and marketing to find out in which areas are they scouting for ideas, in the space their company is in.
Watch what Coca-Cola India's Wasim Basir, The Economist's (India) Suprio Guha Thakurta, Draftfcb Ulka's Chax, Hanmer MSL's Jaideep Shergill and Octagen's Simon Wardle had to say.
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Company officials tell Campaign how they are blending global expertise with indigenous elasticity, letting each market tailor consulting and science with tech solutions to what truly clicks with their clients.
Consortium Gifts' managing director prescribes a few effective tactics for brands to increase their visibility and drive high sales during the ongoing festive season.
Its festive campaign, ‘Celebrate every step,’ crafted by FCB India, is part of the footwear company’s global ‘Make your way’ series, spotlighting inspiring stories of grit and success.
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But what does it mean for brand marketers and how can they adapt?
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