Industry experts share their opinions on where are the ideas required in their business
We spoke to the bigwigs among clients, media personnel, creative, PR and marketing to find out in which areas are they scouting for ideas, in the space their company is in.
Watch what Coca-Cola India's Wasim Basir, The Economist's (India) Suprio Guha Thakurta, Draftfcb Ulka's Chax, Hanmer MSL's Jaideep Shergill and Octagen's Simon Wardle had to say.
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With NZ$13.5 million in its kitty, Tourism New Zealand’s new campaign courts India’s 15 million travel-intent audience with precision marketing.
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Kantar’s Indian Masculinity Maze urges advertisers to ditch outdated male tropes and engage with real, evolving identities.
JioStar’s CTV Playbook maps India’s premium, digital living rooms—where co-viewing, deeper attention, and brand outcomes converge.
As cookies crumble, Nimida Digital’s head maintains that data trust and clean tech—not just budgets—will determine performance marketing success.
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