Industry experts share their opinions on where are the ideas required in their business
We spoke to the bigwigs among clients, media personnel, creative, PR and marketing to find out in which areas are they scouting for ideas, in the space their company is in.
Watch what Coca-Cola India's Wasim Basir, The Economist's (India) Suprio Guha Thakurta, Draftfcb Ulka's Chax, Hanmer MSL's Jaideep Shergill and Octagen's Simon Wardle had to say.
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Watch the film conceptualised by Ogilvy here
Dr AL Sharada, director, Population First, reviews a selection of ads from last week
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Aims to create diverse and new-age film content for theatrical releases as well as direct-to-digital premieres
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