Industry experts share their opinions on where are the ideas required in their business
We spoke to the bigwigs among clients, media personnel, creative, PR and marketing to find out in which areas are they scouting for ideas, in the space their company is in.
Watch what Coca-Cola India's Wasim Basir, The Economist's (India) Suprio Guha Thakurta, Draftfcb Ulka's Chax, Hanmer MSL's Jaideep Shergill and Octagen's Simon Wardle had to say.
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The appointments follow the arrival of new chief executive Cindy Rose on 1 September.
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With reels, creators and AI at the centre, its latest updates aim to influence how brands navigate India’s 2025 festive season.
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A father’s evasive answers becomes the centrepiece of a campaign that highlights how diabetes-linked fatigue chips away at everyday life.
'We’re not interested in consolidating more of the same for the sake of efficiencies,' he said at New York investor conference.
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