Gatorade has released a digital film to commemorate the victory of brand ambassador PV Sindhu. Sindhu bagged Gold at the recently concluded BWF championship by beating Japan’s Nozomi Okhura.
The film shows Sindhu’s determination and grit. Not satisfied with Silvers, the film shows how she sweats to Gold.
Tarun Bhagat, director-marketing, hydration and Cola, PepsiCo India, said, “I congratulate P.V Sindhu for her win at the BWF World Championship on behalf of the entire Gatorade team. We have watched her train rigorously to take herself from a silver to the gold and it makes us a proud partner in optimizing her performance by helping her maintain the right fluid balance. P.V. Sindhu truly personifies the spirit of the brand through her determination and winning attitude.”
Gatorade appointed Sindhu as brand ambassador in 2017.
Agency: Wunderman Thompson
Chief creative officer: Senthil Kumar
Business head: Ritu Nakra
ECD (Copy): Udayan Chakravarty
ECD (Design): Dushyant Chopra
Creative director and copywriter: Amish Dash Sabharwal
Client servicing director: Aditya Vyas
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Watch the film conceptualised by Lowe Lintas