Even though we are indoors and can't celebrate festivals like previous years, food is what keeps us going in this global pandemic. As it happens, it’s also an integral part of any festive occasion. Ganesh Chathurthi is celebrated in every household where Lord Ganesha is considered the ‘ghar cha raja’, and this year though the flavour of celebration was different, Fortune Foods still got it right!
Their campaign ‘Aamcha Ghar cha raja’ touches upon every human chord with a background music that brings in the joy of the kitchen sounds on how we should celebrate staying indoors with home cooked flavours galore, brightening up Ganesh Chaturthi 2020.
Chef Kirti Bhoutika, Masterchef Season 5 Winner and a food entrepreneur also participated in the burst of flavours that the festival brings, using Fortune Foods to spice things up along with many other influencers cooking Ganapati Bappa’s favourites with Fortune.
The video stands testament to the purity, hygiene and diverse applications of a wide range of Fortune Foods that can be used in so many homemade recipes, even those that are the favourites of the Gods and Goddesses! It encourages people to stay indoors, brave a smile and celebrate in their own little way, welcoming their Ghar cha raja in a unique style this year. The campaign video of Aamcha Ghar cha Raja had 2.7M + views across all social media platforms (Facebook,Instagram,Youtube) within a few hours of going live and garnered a whooping reach of 7.8M + and 2.6lakh+ engagement from the target audience, who could completely correlate to welcoming their ghar cha raja in their own homes by cooking delicious prasad to please the Lord whom we know has a weak spot for his modaks and ladoos!
“While the pandemic has brought in new challenges in each household, home-cooked meals have become the hero across the nation. The spirit of the nation holds strong as we have seen through various festivals in this pandemic and Ganesh Chaturthi has been celebrated with much fervour across the state of Maharashtra. We, at Fortune Foods, are aiding the consumers in preparing quality recipes with our wide range of products that are untouched by hand, while they make various delicacies this festival season.” says Sanjay Adesara, media and strategy head, Adani Wilmar.
Sandip Maiti, CEO, Experience Commerce, says, “Unprecedented challenges warrant for innovative solutions, and that’s what we have been providing Fortune Foods with to push through the noise during the pandemic. Producing content on-ground is a strenuous undertaking as the safety of the crew and content creators is topmost, but with agile production initiatives, we were able to extract the true flavor of ghar ka khana this Ganesh Chaturthi.”