Campaign India Team
Apr 24, 2015

Food for thought: #FoodForEducation

Watch a glimpse of the show here

National Geographic Channel (NGC) is bringing out a documentary about Akshaya Patra Foundation’s mid-day meal scheme, titled ‘Akshaya Patra Shiksha Ka Mahabhog’. The free mid-day meal scheme in schools is the a reason a lot of underprivileged children are allowed to pursue an education by their parents.  
 
The film, which will go on air on 27 April, will go behind the scenes and capture what it takes to mount an operation of feeding children at 10,770 schools across 10 States.
 
NGC has also launched a #FoodForEducation initiative on digital media to raise awareness and donations for the Foundation.
 
Relevant, responsible and refreshing.
 

 

Source:
Campaign India

Related Articles

Just Published

3 hours ago

Large gap in brand promise and customer experience ...

The study also reveals that customers are willing to pay more for brands that have superior customer service in the telecom, media and tech space

9 hours ago

SBI Card wants gifting to become more emotional and ...

Watch the film conceptualised by Leo Burnett here

10 hours ago

Ankhi Das exits Facebook

She was public policy director at the organisation