food
.jpg&h=268&w=401&q=100&v=20250320&c=1)
GRM advocates substance over appearance with ‘Roti Gol Nahi, Soft Honi Chahiye’ campaign
The campaign highlights the importance of inner value over outward appearance, using a relatable kitchen insight.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
McVitie’s highlights digestive biscuit origins in new India campaign
The culturally rooted campaign reinforces its historic role in creating digestive biscuits and shaping global snacking habits.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Maggi celebrates everyday togetherness in new India campaign
The campaign highlights how shared food moments continue to create emotional closeness across Indian households.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Eno launches ‘Shaadi Ki Buffetbaazi’ campaign for wedding feasts
It celebrates Indian wedding buffets with influencers highlighting the joy of food and indulgence without interruption.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Why India’s smartest marketers are blurring category lines
In digital India, cultural storytelling trumps category boundaries. C Com Digital’s founder and director finds how marketers tap lifestyle-led convergence to drive relevance, recall, and revenue.
Zomato’s ‘Fuel your hustle’ runs on empty
The food delivery platform trades its signature wit for a tired hero montage, borrowing from Nike and Apple with little freshness.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
