Campaign India Team
Jan 11, 2017

Flipkart pitches itself as the 'fashion destination' to end all confusion

Watch the ad films conceptualised by Lowe Lintas here

Flipkart has rolled out two films through which it looks to pitch itself as the one-stop destination for all trends related to fashion. The films have been conceptualised by Lowe Lintas.
 
Both the films feature Flipkart's children playing adults. They are confused about what to wear, and oblivious to the new fashion trends.  
 
One film opens at an office, where one child looks at a girl seated next to him wearing a skeleton T-shirt and a boy wearing a Pink T-shirt. He wonders what he should wear. Another child, who is wearing a check-shirt, is reading a magazine as he waits at a spa. He reads 'Checks are back in fashion', and thinks to himself when were they out, only to be informed later about that happening in 1998. The scene shifts to a girl, who is told 'sleeveless is in' and wonders how she'd manage that during the winters. Another salesman informs two girls that the colour red is out, and Vermillion is in. The film ends with the voice over introducing Flipkart Fashion, as the solution for all the confusion, as it has 'latest trends hand-picked by top fashion experts'.
 
The second film follows a similar pattern.

The films were published on YouTube on 7 January 2017.
Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Lenovo hires Publicis Media for global media business
Premium
11 hours ago

Lenovo hires Publicis Media for global media business

Publicis has created a dedicated unit for the account called Lenovo One Media which will be led by Love Guglani in India

Premium
Agency Report Card 2017: TBWA
Premium
1 day ago

Agency Report Card 2017: TBWA

We assess TBWA's 2017 performance in India, based on its business results, its innovation and initiatives, its work and awards and its people and leadership.

Premium
Agency Report Card 2017: Ogilvy
Premium
1 day ago

Agency Report Card 2017: Ogilvy

We assess Ogilvy's 2017 performance in India, based on its business results, its innovation and initiatives, its work and awards and its people and leadership.

Premium
CLA bags Excitel's creative mandate
Premium
1 day ago

CLA bags Excitel's creative mandate

The agency's Delhi office will handle the business