Campaign India Team
Jan 11, 2017

Flipkart pitches itself as the 'fashion destination' to end all confusion

Watch the ad films conceptualised by Lowe Lintas here

Flipkart has rolled out two films through which it looks to pitch itself as the one-stop destination for all trends related to fashion. The films have been conceptualised by Lowe Lintas.
 
Both the films feature Flipkart's children playing adults. They are confused about what to wear, and oblivious to the new fashion trends.  
 
One film opens at an office, where one child looks at a girl seated next to him wearing a skeleton T-shirt and a boy wearing a Pink T-shirt. He wonders what he should wear. Another child, who is wearing a check-shirt, is reading a magazine as he waits at a spa. He reads 'Checks are back in fashion', and thinks to himself when were they out, only to be informed later about that happening in 1998. The scene shifts to a girl, who is told 'sleeveless is in' and wonders how she'd manage that during the winters. Another salesman informs two girls that the colour red is out, and Vermillion is in. The film ends with the voice over introducing Flipkart Fashion, as the solution for all the confusion, as it has 'latest trends hand-picked by top fashion experts'.
 
The second film follows a similar pattern.

The films were published on YouTube on 7 January 2017.
Source:
Campaign India

Related Articles

Just Published

9 hours ago

IPG Mediabrands launches global ecommerce unit ...

In India Interactive Avenues - A Reprise Network Company will lead the ecommerce offering

14 hours ago

Twitter ad revenue bolstered by return of events

Advertisers return to Twitter as product launches and live events begin to resurface worldwide.

14 hours ago

Amazon triples net income, nears $100 billion in ...

International operations turned a profit of $407 million, while revenue for the company's 'other' category, which is mainly its advertising services, grew 50% year over year.

14 hours ago

Facebook ad revenue boosted by commerce uptick

APAC led user growth, as Mark Zuckerberg said Facebook benefits from people and businesses "relying" on its platforms to stay connected and make money during Covid-19.