Flipkart has rolled out two films through which it looks to pitch itself as the one-stop destination for all trends related to fashion. The films have been conceptualised by Lowe Lintas.
Both the films feature Flipkart's children playing adults. They are confused about what to wear, and oblivious to the new fashion trends.
One film opens at an office, where one child looks at a girl seated next to him wearing a skeleton T-shirt and a boy wearing a Pink T-shirt. He wonders what he should wear. Another child, who is wearing a check-shirt, is reading a magazine as he waits at a spa. He reads 'Checks are back in fashion', and thinks to himself when were they out, only to be informed later about that happening in 1998. The scene shifts to a girl, who is told 'sleeveless is in' and wonders how she'd manage that during the winters. Another salesman informs two girls that the colour red is out, and Vermillion is in. The film ends with the voice over introducing Flipkart Fashion, as the solution for all the confusion, as it has 'latest trends hand-picked by top fashion experts'.
The second film follows a similar pattern.
The films were published on YouTube on 7 January 2017.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
1 hour ago
Moves from SVG Columbus
5 hours ago
Moves from Kantar
6 hours ago
Watch the campaign conceptualised by Ogilvy