Flipkart has announced an extension of its ongoing #BachonKaKhel campaign that has been conceptualised by Art-E MediaTech.
The campaign consists of three films featuring Bijendra Kala, who plays an expert Flipkart seller in the films and motivates others by explaining the benefits of taking their business online through Flipkart.
The films showcase benefits such as getting the fastest payments in the industry; ease of onboarding in 10 minutes, and listing and cataloguing through a demo by child artist Divyansh Dwivedi.
Jagjeet Harode, senior director and head – marketplace, Flipkart, said, “As a homegrown e-commerce marketplace, we are constantly innovating and bringing new solutions to empower our seller partners from across the country. In this digital commerce era, we want to handhold and nurture MSMEs from tier-two and tier-three cities, who are ambitious and are looking to unlock their growth potential. Through the ‘Bachon Ka Khel’ campaign, we aim to educate the seller community about the ease of doing business with Flipkart in a simple and efficient manner.”
Rohit Sakunia, co-founder and chief business officer, Art-E MediaTech, said, “For us, the task at hand was to retain the impact and relevance of the characters and their roles as portrayed in the first two series of Bachon Ka Khel campaign. At the same time, we wanted the viewers to feel the air of change in not only the e-commerce platform but also in the way it positively impacts the sellers. With a fresh set-up and more new characters than the previous ones, these films are a whole new story of the way the Flipkart Seller Hub is changing the dynamics of online selling in India, by placing the seller and entrepreneur community in the centre of focus of these innovations.”