Pizza Hut has launched a film for millennials that will be launched exclusively on digital platforms.
The film is fun and light-hearted, highlighting the ‘aroma’ of Pizza Hut’s pan pizzas, that precedes their superlative taste, as the ultimate pull factor. Aimed at breaking the clutter when it comes to predictable QSR category advertising, Pizza Hut will use the potent combination of humour-based content, delivered innovatively via digital platforms to reach and engage audiences like never before.
The film is conceptualised by Ogilvy, made by Firecracker Entertainment and directed by Vishal Mangalorkar.
Prashant Gaur, Chief Brand and Customer Officer, Pizza Hut India Subcontinent said, “Taste is the biggest driver in our category. We wanted to make a fun film that highlights the distinctive aroma of Pizza Hut pan pizzas in an interesting way. This ad not only achieves that objective, but also enhances it with the element of a surprising twist at the end, that successfully piques viewers’ interest and makes it memorable. We hope our differentiated content strategy and digital push will spur conversations around the film amongst netizens.”
Pizza Hut is planning a range of digital promotions to create buzz around the film launch online. The promotions will invite audiences to be a part of the fun and give further momentum to the campaign.
Kapil Arora, president, Ogilvy group companies – North said, “We decided to dramatise that very enticing aroma of the pizzas in this campaign. Taking on stereotypical, fake deodorant and toothpaste attraction stories, we contrasted the magnetic pull of irresistible pizzas from Pizza Hut at a fabulous price as the real deal.”