Facebook has launched the next phase of its 'More Together’ campaign.
Conceptualised by Taproot Dentsu, it aims to remind people of Facebook's reach and how they can do more together, than alone.
The film features Rinchen, a female football coach who shares videos of her students training on Facebook, which ultimately gets her an offer as assistant coach at the national academy. The film ends with the players happily celebrating with the message, 'Dil kholke toh dekho, duniya tumhaare saath hai'.
Facebook has also partnered with Dentsu Webchutney to craft creative strategy and communication across digital and social media, with a digital campaign #FBPePoocho.
Avinash Pant, director - marketing, Facebook India, said, “Facebook is deeply entrenched in the cultural fabric of India. Every day we see different ways in which people across the country come together on our platform to create meaningful connections, fuel discovery, and help and support one another. This ability to connect and share with the world can lead to endless possibilities, and we feel humbled with the stories where our family of apps have provided this value to the people. Our consumer marketing journey over the past year has been focused on showcasing these diverse stories with the underlying belief that people can do more together than alone, and we continue to rally behind it.”
Pallavi Chakravarti, executive creative director, Taproot Dentsu, said, “People want to be more, experience more, inspire more, help more, relax more, shine more - it’s in our DNA, this need to do more for ourselves and indeed for the world we live in. Facebook is a means to that end - a place where people come together resulting in delightful, sometimes entirely unexpected outcomes. This campaign will capture many such stories and trace the trajectories of people like you and me, who shared something with the world and got so much more back in return.”
The campaign will go live in multiple languages across TV, digital, print, radio and OOH.
Co-founder, Taproot Dentsu and Creative Chairperson, Dentsu Aegis Network India: Agnello Dias
Co-founder and chief creative officer: Santosh Padhi
Chief executive officer: Umesh Shrikhande
Executive creative director: Pallavi Chakravarti
EVP & head of office: Ayesha Ghosh
EVP & head of strategic planning: Shashank Lanjekar
Senior creative director: Neeraj Kanitkar
Group head (copy): Gauri Burma
Group head (art): Rutul Mistry
Creative supervisor (art): Sushant Kadam
Visualizer: Sujay Kamble
Vice president, strategic planning: Pearl Vas
Senior account planners: Kanupriya Mahajan, Nishita Vazarkar
Vice president, account management: Amit Murthy
Account supervisors: Fiona Maben, Ana Iman
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Watch the film conceptualised by DDB Mudra here