Facebook reads through book lovers

Facebook has launched a second film as part of its ongoing ‘More Together’ campaign.

Conceptualised by Taproot Dentsu, it illustrates the platform’s power of connections and communities through the story of a girl named ‘Dhara’. The film features the life of Dhara, a book lover who rescues books from becoming waste and with the help of Facebook, finds homes for many of her rescued books. It builds up on the brand’s theme of how people can do more together, than alone.

Neeraj Kanitkar, senior creative director, Taproot Dentsu said, “This film is a sweet and simple demonstration of Facebook’s inherent power. Which is to supercharge the efforts of one person when the community gets behind it. It is quite rare to be in the advertising business without having some love for the written word. So when Gauri Burma, the most passionate book lover amongst us came up with the idea, we knew we had to make it happen. We hope that it inspires people to consider using Facebook to give a new lease of life to old, forgotten and about-to-be-turned-into-pulp books.”

CREDITS:

Co-founder, Taproot Dentsu and creative chairperson India, dentsu: Agnello Dias

Co-founder and chief creative officer: Santosh Padhi

Chief executive officer: Umesh Shrikhande

Executive creative director: Pallavi Chakravarti

EVP & head of office: Ayesha Ghosh

EVP & head of strategic planning: Shashank Lanjekar

Senior creative director: Neeraj Kanitkar

Group head (copy): Gauri Burma

Group head (art): Rutul Mistry

Creative supervisor (art): Sushant Kadam

Visualizer: Sujay Kamble

Vice president, strategic planning: Pearl Vas

Senior Account Planners: Kanupriya Mahajan, Nishita Vazarkar

Vice president, account management: Amit Murthy

Account supervisors: Fiona Maben, Ana Iman

Production house: Lens Flare Films Production

Director: Sachin Kotre

Executive producer: Naveed Khan