Indians’ passion for soccer goes so far that five in ten (51%) say they will miss work and school to watch this soccer World Cup (highest globally), with Turkey (46%) and the US (46%) close on the heels.
And 64% Indians say they will splurge on the FIFA World Cup merchandise and themed products; The Chinese (68%) and Malaysians (64%) too going to loosen their purse strings for fan merchandise.
Watch the video that throws up highlights from a global study here.
