Campaign India Team
Feb 13, 2017

Eggs follow the Tanjore Dolls on Bajaj Platina's demo ride

Watch the ad film conceptualised by Ogilvy & Mather here

Bajaj Auto has rolled out a second film for its 'Platina Comfortec'. The TVC takes forward the brand's promise of being the most comfortable bike in the country from the first film.
 
In this film, the Tanjore Dolls and the 'Paro Gulabo' tune are replaced by eggs and 'Humpty Dumpty'. One egg is placed on the pillion seat of a Platina Comfortec, while the other is on a pillion seat of another bike. The two bikes go through tough terrains. While the egg on the Platina is intact, the other one cracks and breaks. 
 
Sumeet Narang, vice president (marketing), Bajaj Auto, said, "For too long, commuter motorcycle customers have accepted mediocrity when it comes to riding comfort. Our strategy of offering differentiated benefits across our brands led us to challenging the status quo. Platina ComforTec has clearly touched a chord with the customer, and has set a benchmark among commuter motorcycles. After Paro Gulabo’s success, we are confident that Humpty Dumpty will take the story forward, and imprint a message on our TG’s mind, that Comfort = Platina."
 
Sukesh Kumar Nayak, executive creative director, Ogilvy Mumbai, said, "‘Jhatkamanahai’ returns with yet another memorable demo to cement the comfort positioning. This time it's the turn of Humpty and Dumpty, two eggs, to inform the world in the most entertaining way, why Platina is the perfect bike for the Indian roads."
 
CREDITS:
 
Client: Bajaj Auto
VP marketing: Sumeet Narang
DGM marketing: Soumya Das
Brand Manager Marketing: Ritujoy Chakraborty
 
Agency: Ogilvy & Mather
Executive vice president: Abhik Santara
Vice president: Nikhil Mohan
Group account manager:Anand Padwal
Sr. account executive:Supriya S Venkittathodi
Executive creative director: Sukesh Nayak
Creative director: Anshu Sharma
Associate creative Director: Sushil Chintak
 
 
Production House:Keroscene Films 
Director: Rajesh Saathi
DOP: Manikandan Velayutham
Producer: Harish Nambiar
Executive producer: Ankita Malhotra Gurjar
Music director: Sameer Uddin
 

 

Source:
Campaign India