Eggs follow the Tanjore Dolls on Bajaj Platina's demo ride

Watch the ad film conceptualised by Ogilvy & Mather here

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Bajaj Auto has rolled out a second film for its 'Platina Comfortec'. The TVC takes forward the brand's promise of being the most comfortable bike in the country from the first film.

In this film, the Tanjore Dolls and the 'Paro Gulabo' tune are replaced by eggs and 'Humpty Dumpty'. One egg is placed on the pillion seat of a Platina Comfortec, while the other is on a pillion seat of another bike. The two bikes go through tough terrains. While the egg on the Platina is intact, the other one cracks and breaks.

Sumeet Narang, vice president (marketing), Bajaj Auto, said, "For too long, commuter motorcycle customers have accepted mediocrity when it comes to riding comfort. Our strategy of offering differentiated benefits across our brands led us to challenging the status quo. Platina ComforTec has clearly touched a chord with the customer, and has set a benchmark among commuter motorcycles. After Paro Gulabo’s success, we are confident that Humpty Dumpty will take the story forward, and imprint a message on our TG’s mind, that Comfort = Platina."

Sukesh Kumar Nayak, executive creative director, Ogilvy Mumbai, said, "‘Jhatkamanahai’ returns with yet another memorable demo to cement the comfort positioning. This time it's the turn of Humpty and Dumpty, two eggs, to inform the world in the most entertaining way, why Platina is the perfect bike for the Indian roads."

CREDITS:

Client: Bajaj Auto

VP marketing: Sumeet Narang

DGM marketing: Soumya Das

Brand Manager Marketing: Ritujoy Chakraborty

Agency: Ogilvy & Mather

Executive vice president: Abhik Santara

Vice president: Nikhil Mohan

Group account manager:Anand Padwal

Sr. account executive:Supriya S Venkittathodi

Executive creative director: Sukesh Nayak

Creative director: Anshu Sharma