Campaign India Team
Jul 21, 2015

Domino's ropes in celeb chef to promise a taste of Italy

Watch the ad film conceptualised by Contract Advertising here

Domino’s India has rolled out an ad film that introduces their new line of ‘Exotic Italian Pizzas’. The film has been conceptualised by Contract Advertising and features Michelin Star chef Vikas Khanna.
The film opens with Khanna writing a letter to Domino’s head chef Narendra Javarta (who replies via voice overs) about the 'imperfection' of Italian pizzas that makes them 'perfect'. What follows is a back and forth between the two about what constitutes a great pizza. The duo talk about the crust, the toppings and importance of a wood oven (or a seasoning).
On screen, Khanna roams the streets of Italy, finding the perfect ingredients and recipe, while Javarta works away in the kitchen making the perfect pizza. The two eventually meet when the pizza is ready and acknowledge the joint effort it has taken to make the pizza.
The film ends with shots of the various pizzas and a voice over introducing them.
Client: Domino’s India
Creative agency: Contract India
Campaign India

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