Domino’s Pizza rolled out a film for Christmas which was conceptualised by Enormous Brands.
The film opens with a man having a conversation with his son on the phone. He's disheartened to learn that his child won't be visiting him for Christmas, for the second year in a row. This is followed by a group of children in his neighbourhood arriving at his door excitedly to wish him Merry Christmas. The man reacts angrily and tells them to celebrate with their parents. The children get back to one of their houses where there are pizzas from Domino's. Before eating the pizzas the friends decide to take a slice and use the toppings to make it look like a Christmas decoration. The man looks at it and decides to join in on the Christmas fun by getting his Santa Claus attire out and calling out to the children to celebrate the festival.
Sandeep Anand, EVP and chief marketing officer, Domino’s Pizza India, said, “Domino’s brand spirit lies in enjoying fun moments with friends and family. In line with this thought, we are releasing this ad film rekindling the spirit of sharing after such difficult times of the pandemic that we have all lived with. In the spirit of happiness and kindness, we share this as we ring in Christmas and New Year with a hope of better tomorrow.”
Ashish Khazanchi, managing partner, Enormous Brands, said, “Through this communication, we want to display the fact that even little gestures can help brighten someone’s Christmas. Innocence can even be a slice made up like a Christmas tree. Innocence has the power to bring happiness back into our lives, something Domino’s Pizza has always stood for.”