Dolby underlines value of quality sound for TV, with quirky 'mockumentary'
Watch the ad film conceptualised by Supari Studios here
Dec 10, 2015 08:21:00 AM | Video | Campaign India Team Share -
Dolby India has rolled out a new film which went live on the digital platform on 4 December 2015.
Conceptualised by Supari Studios, the film follows a 'mockumentary' format.
The protagonist reveals that he's very fond of watching television, but realised that there was something lacking in the experience - the sound. He discovers talent in his young son, and decides to train him to provide the desired sound effects while watching television. As he claims proudly that he has found a revolutionary audio technique which has changed the entire television viewing experience, a voice interrupts him to ask: 'Dolby Surround Sound hai na'? The man looks stunned. The next shot shows the family of three seated together and enjoying a movie with Dolby Surround Sound. The son doesn't need to make those sound effects anymore and enjoys the show. A super introduces Dolby with the promise of unmatched experience through unmatched sound.
Client: Dolby India
Conceptualised, written and produced by: Supari Studios
Director (film): Bopanna
Scriptwriter: Mazharali Lalani
Executive producers: Advait Gupt and Akshat Gupt
Lead producer: Ankita Shetty
DOP: Varun Sud
Chief AD: Mohit Bhasin
Music direction, score and sound designer: Arjun Nair, Aniket Mangrulkar (Aur Maango Productions)
Offline edit: Mohit Bhasin and Aroonabha Ghose