Branded content company, Supari Studios, part of the Kulfi Collective, has announced key appointments.
Ishan Naman Sinha has been appointed as assistant vice president, strategy.
He will be responsible for heading all strategy efforts for the company. He moves from DY Works, where he was AGM.
Anvita Arora has joined Supari Studios as assistant vice president.
She will primarily head brand partnerships for the studios. Arora moves from 22feet Tribal Worldwide, where she was client solutions director.
The company has also brought Victor Daruwalla on board, as senior creative director.
Daruwalla will provide solutions to brand problems by building out clutter-breaking IPs and scaling YouTube channels to create trending content. He moves from Viacom18, where he was senior supervising promo producer.
Parikshit Vivekanand has also joined Supari Studios as creative director, whereas Anuj Rai has been appointed as executive producer. Rai will be responsible for creating cutting-edge branded content.
Sinha has over nine years of experience and has also worked with Ogilvy & Mather. Arora, on the other hand, comes with 11 years of experience and has had stints with companies like Yahoo! and OgilvyOne Worldwide. Prior to his current role, Daruwala has worked with Ogilvy & Mather, whereas Vivekanand has had stints with Innovo Design + Marketing and 22feet Tribal Worldwide, to name a few.
In addition to this, Supari Studios has elevated Prachi Vasant as executive producer. She was lead creative producer at the company.
Joel Nigli, creative director, Supari Studios, has been elevated as senior creative director. He will now lead a squad of creative directors focused on building clutter breaking campaigns.
Shirley D’Costa, CBO, Kulfi Collective, said, “We’re thrilled to be building a stellar team of very driven individuals who not only have a strong background in strategic, consumer-centric work but are also adept at creating cultural currency for brands through storytelling. We are not only partnering with brands to create campaigns, and content IPs but also setting up content studios to deliver scale and efficiency, and this team is the right fit to do so.”
Manoti Jain, COO, Supari Studios, said, “We are a people-centric organisation with a deep focus of shaping the cultural narrative for brands with whom we work. We are excited to partner and onboard digital-first creators, a team full of diverse, unique and strong voices that share a common passion for creative excellence. With a team like this, Supari Studios is set up to “scale to new heights.”
Nisha Vasudevan - VP, creative development, Supari Studios, added, “I’m looking forward to expanding our creative voice in more versatile directions. The new additions to our team will boost not only our leadership but also our capabilities and offerings by leaps and bounds.”