Campaign India Team
Apr 14, 2016

Dolby continues with mockumentary format; ​creates stadium​-​like atmosphere at home

Watch the ad film conceptualised by Supari Studios here

Dolby India has rolled out a second film which is part of its mockumentary campaign. Conceptualised by Supari Studios, this film too features Mr Chaubey and his son Mono from the first film. 
 
This film opens with Mr Chaubey telling viewers that his grandfather went to watch a cricket match in the stadium many years ago. India lost the game and so no member of the family has gone to watch a game​ since then​. His son Mono is disappointed by ​this and ​doesn't take it too well. He wants to go for a cricket match. Mr Chaubey ​then ​decide​s to bring the stadium​-​like experience ​at ​home. He used his Dolby surround system to switch on the match. Then to give a stadium like experience, he paint​s the Indian team colours on is face, dance​s​ like cheerleader, ​sells samosas and pop corn and invite​s​ people over to watch the game to get the atmosphere. Mr Chaubey claims that the Dolby Surround Sound, a HD set top box and a HD TV helped him bring the experience home and that 'ran out' Mono's sadness of missing out on the stadium like experience. The film ends with the tagline, 'Ghar Pe Dolby Hai Kya?' (do you have Dolby at home). 
 
Ashim Mathur, director marketing, Dolby India, said, “Keeping in mind the recent cricket fervor, the second part of our campaign 'Ghar Pe Dolby Hai Kya?' continues to focus on the awareness building experience for quality audio in home entertainment and also to reiterate the full potential of HD broadcast by bringing alive the realistic experience of the stadium at home.”
 
 
Advait Gupt, co-founder, Supari Studios, said, “When Dolby approached us with a brief to create a film that brought the stadium like experience home with their surround sound, we thought it would be the perfect opportunity to introduce a sequel to the adventures of Mono and Mr. Chaubey. With an insight around the superstitions associated with the game, we wrote a script with some cricketing word play sought to bring home the stadium like experience to the Chaubey family and their neighborhood.”
 
Bopanna Ganesh, director, Supari Studios, added, “After the success of the first film, we thought, why not focus on Chaubey and Mono's relationship a bit more. We wanted to center the fatherson relationship around the cricket season. Satisfied with the Dolby experience, Mr Chaubey wants to make sure his son gets a stadium like experience at home, only so he doesn't go against the family tradition. Maintaining the same quirk and humour, along with a pinch of cricket puns, we were able to portray Mr. Chaubey as one guy who will never give up no matter what.”
 
Credits:
Client: Dolby India
Conceptualised and produced by: Supari Studios
Director: Bopanna
Scriptwriter and chief AD: Mazharali Lalani
Lead producer: Ankita Shetty
Executive producers: Advait Gupt and Akshat Gupt
DOP: Rangarajan Ramabadran
Focus puller: Sanjay N Dedure
DOP asst: Pravesh Bora
ADs: Mohit Bhasin, Rehan Balaporia, Kunal Ahuja
Assistant producers: Ria Concessao, Aashna Agarwal
Art director: Durga Mahapatra
Stylist: Deepika Agarwal
Asst. stylist: Davi
Gaffer: Ravi Gowde
Makeup: Rohit Chipa, Sandip Chaudhary, Anita
Music direction, Score and Sound Designer: Arjun Nair, Aniket Mangrulkar (Aur Maango
Productions)
Stereo mix and additional design: Abhay Ramde (Purple Rain Studios)
Surround sound mix and master: Ganesh Gangadharan (YRF Studios)
Sound editor: Pritam Das
VFX head and post supervision: Aditya Tawde (Post Office)
VFX artist: Kunal Prabhu
Offline edit: Mazharali Lalani
Asst editor: Vivek Sawant
Colour grade: Navin Shetty (Nube Studio)
Spot: Ilyas Bhai, Mane Ji, Baba Bhai, Iqbal Bhai, Rafiq Bhai
Source:
Campaign India

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