Campaign India Team
Aug 21, 2023

Disney+ Hotstar lands the 'free streaming' message for the Asia Cup, World Cup

Watch the film conceptualised by Moonshot here

Disney+ Hotstar has rolled out a film for the upcoming Men's Asia Cup and Men's ODI World Cup, which will be streamed for free for mobile and tablet users on the OTT app.
 
Conceptualised by Moonshot, the film opens with a pilot seeking permission from the ATC to land. Instead of granting him permission to land, the person manning the ATC, realises the pilot is an old friend and engages in conversation with him. As the fuel continues to drop, the pilot is exasperated by the talk which is steered to the man at the ATC asking for his Disney+ Hotstar login details in order to watch the Asia Cup. That's when the pilot and the co-pilot inform him about the tournament being available for free on the mobile and tablet and also tell him about the same offer for the ICC Men's ODI World Cup.
 
A Disney+ Hotstar spokesperson said, “Cricket holds a special place in the hearts of Indians, and we want to make this sport even more accessible to our users. By offering the opportunity to watch the Asia Cup and the upcoming ICC Men’s Cricket World Cup 2023 for free on mobiles, we are geared up to take cricket to every corner of the country and tap into digital-first audiences. The campaign film too reflects the same ethos, bringing to light the lengths we Indians go to follow cricket, along with Disney+ Hotstar’s commitment to delivering a top-notch and convenient viewing experience.”
 
Source:
Campaign India

Related Articles

Just Published

1 day ago

Kondurkar Studio responds to ideation controversy ...

The studio credited for the ideation behind the Cannes Lion-winning 'The Steel of India' film claims it is being unfairly targeted for criticism over Wieden + Kennedy's claims to be the originator of the work.

1 day ago

South Asia Agency of the Year Awards 2024

Celebrating your excellence at Agency of the Year

1 day ago

Birla Opus' feel-good animated film paints a new ...

‘Make Life Beautiful!' features an animated colourless world, made vibrant by a kid who beautifies spaces with his magical touch

1 day ago

MasterChow takes retail route as it aims for higher ...

The D2C brand is working on an omni-channel approach, has increased marketing spends by 20% and is aiming to pick 10% Indian market share over the next few years.