Discovery Channel has rolled out a campaign to celebrate it turning 25 on 15 August.
The network has appointed Rahul Bose as brand ambassador. Bose provides the voice over for the film which is part of the campaign. The film states how the world is changing and viewers can get more information about the same through shows on the channel.
Megha Tata, MD - South Asia, Discovery, said, “Discovery is dedicated to satisfying curiosity, engaging and entertaining viewers with high-quality content. In these twenty-five years, Discovery has emerged as the foremost, the most trusted broadcaster in real-life entertainment in the country. We are proud to say that Discovery has ignited the passion inside all of us to be curious, explore and be more engaged with the natural world. We will further accelerate our efforts to showcase never-seen-before Premium Discovery titles, must-watch documentaries, India originals and exclusive acquisitions.”
The channel launched in India on 15 August 1995. It's now available in seven languages Hindi, English, Tamil, Telugu, Malayalam, Kannada and Bengali.