Campaign India Team
Jun 30, 2022

Dell welcomes students back to college by urging them to discover their passions

Watch the film conceptualised by VMLY&R here

Dell Technologies has released this year's ‘back to college’ campaign that has been conceptualised by VMLY&R.
The campaign is part of its ‘Yeh hai Padhai 2.0’ (this is education 2.0), through which Dell aims to equip the youth with PCs that can help them transform their passion into careers. It consists of a film that features three students following passions like automobile customisations, baking and gymnastics into professions.
Mayuri Saikia, director - marketing (consumer), Dell Technologies, India, said, “Today's college students are aware, aspirational, and passionate about their hobbies. PCs play an important role in their development and Dell's ‘Back to College’ campaign is a step towards inspiring them to #DiscoverTheirPassion. At Dell Technologies, we are excited about the future of learning, and we will continue to reimagine ways to help students take their interests to the next level. 'Yeh Hai Padhai 2.0' is a reflection of Dell leveraging its technology leadership to address the evolving needs of the education industry.”.
Mukund Olety, chief creative officer, VMLY&R, said, “Today’s young learners are ready to explore their passions more than we ever were. From sports and culinary arts to the many realms of design, they’re ready to dabble, experiment, and learn what it takes to make their passions come alive. With its high-performance PCs, Dell is a partner and enabler to help these kids discover their passions.”
Campaign India