Cult.fit has released a campaign that aims to spread the message - 'fitness is not an option'. The campaign consists of two films that spoof iconic Bollywood scenes and show how they would play out if the actors weren't 'fit'.
One film (above) shows how a scene from Zindagi Na Milegi Dobara and features comedians Aadar Malik, Rahul Dua and Rahul Subramanian.
The second film which is currently on air on television shows a scene from the film Dilwale Dulhaniya Le Jaayenge.
The films have been conceptualised by Girish Narayandass and Anuya Jakatdar.
Conceptualised by: Girish Narayandass and Anuya Jakatdar