Campaign India Team
Nov 11, 2020

Cuemath goes the 'slice of pizza' way to showcase learning with Vidya Balan

Watch the film conceptualised by Simple Tribe here

Cuemath, the math learning edtech platform, has rolled out a film featuring brand ambassador Vidya Balan. 
The brand associated with the actor after Balan's role as the genius mathematician Shakuntala Devi in a recent Bollywood film. The film shows how a child explains to his father that one large pizza is better off than two medium pizzas due to the application math he's been learning on the platform.
Manan Khurma, CEO, Cuemath, said, “With our classes, we have steered clear of the traditional board teaching method. We help children learn math organically by visualising concepts from different points of view, building their own mental models and algorithms, developing logical reasoning by finding multiple answers, and applying math in everyday thinking and problem solving. Our aim is to train our future generation at not just solving Math problems easily, but also tackle the challenges that life throws up with confidence and logic.”
Client: Cuemath
Agency: Simple Tribe
Production house: Offroad Productions
Directed by: Manoj Tapadia
Produced by Laxman Uttarekar
Campaign India