Create Magic Moments one sip at a time

Magic Moments, a vodka brand, has rolled out a campaign featuring actor, Sunny Singh to highlight the youth's moments of grief and how they can revive lost optimism through magic moments. 

Conceptualised by ADK Fortune Communications, the film aims to reach out to the youth, with relatable issues such as the pandemics uncertainties, work pressure and societal pressure to get married. 

The three films showcase Singh with different sets of friends in each respective film. In each film, after ranting out his stressful circumstances to his friends, his companions pour a glass of Magic Moments and his mood changes into a relaxed one after taking a sip. 

Amar Sinha, COO, Radico Khaitan, said, “Magic Moments, as a brand has always stood for a dash of positivity and a burst of magic in everyday moments. Our latest campaign while staying true to the core of the brand takes the thought forward in a fun way that is relatable to the country’s youth.”  

Nakul Sharma, ECD and creative vice president, ADK Fortune, added, “From the moment the brief landed on the table, we wanted to connect with the youth in a clutter-breaking and extendable way. The team believed that rants as a device gives us a great in and allows us to fit in the promise of Magic Moments seamlessly.” 

CREDITS: 

Client: Radico Khaitan 

Brand: Magic Moments  

COO: Amar Sinha  

Brand head: Richa Tandon 

Brand team: Vaishali Malik, Vinamra Kumar 

Agency: ADK Fortune Communications 

Managing partner: Subroto Pradhan 

ECDs: Nakul Sharma and Tirtha Ghosh 

Creative team: Mridul Sharma, Danishi Bagga  

Account management: Akhil Nijhawan, Apoorva Dutta