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Aug 03, 2022 04:46:00 AM | Advertising
Watch the films conceptualised by ADK Fortune Communications here
Oct 28, 2021 06:11:00 PM | Video | Campaign India Team
Magic Moments, a vodka brand, has rolled out a campaign featuring actor, Sunny Singh to highlight the youth's moments of grief and how they can revive lost optimism through magic moments.
Conceptualised by ADK Fortune Communications, the film aims to reach out to the youth, with relatable issues such as the pandemics uncertainties, work pressure and societal pressure to get married.
The three films showcase Singh with different sets of friends in each respective film. In each film, after ranting out his stressful circumstances to his friends, his companions pour a glass of Magic Moments and his mood changes into a relaxed one after taking a sip.
Amar Sinha, COO, Radico Khaitan, said, “Magic Moments, as a brand has always stood for a dash of positivity and a burst of magic in everyday moments. Our latest campaign while staying true to the core of the brand takes the thought forward in a fun way that is relatable to the country’s youth.”
Nakul Sharma, ECD and creative vice president, ADK Fortune, added, “From the moment the brief landed on the table, we wanted to connect with the youth in a clutter-breaking and extendable way. The team believed that rants as a device gives us a great in and allows us to fit in the promise of Magic Moments seamlessly.”
CREDITS:
Client: Radico Khaitan
Brand: Magic Moments
COO: Amar Sinha
Brand head: Richa Tandon
Brand team: Vaishali Malik, Vinamra Kumar
Agency: ADK Fortune Communications
Managing partner: Subroto Pradhan
ECDs: Nakul Sharma and Tirtha Ghosh
Creative team: Mridul Sharma, Danishi Bagga
Account management: Akhil Nijhawan, Apoorva Dutta
