The Government of India’s Central Consumer Protection Authority, on 9 June 2022 put out guidelines for the prevention of false or misleading advertisements
The author questions if liquor ads would make a comeback on Star TV, or if ASCI would intervene, as the new edition of IPL commences
Watch the films conceptualised by ADK Fortune Communications here
Following the news of ASCI banning surrogate ads of 12 liquor companies, the author states that his crusade of three years against ASCI’s inaction has finally succeeded!
The author states that the release shared by ASCI on surrogate advertising is anchored on flimsy claims
The ASCI chairman states that surrogate advertising does merit a close look
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