Imogen Watson
Nov 23, 2021

Coca-Cola holiday offers simple message of festive joy and inclusion

Reminiscent of pandemic lockdowns, the heartwarming film presents a solution to the millions of children living without a chimney for Santa to come down

Ever wondered how Santa delivers his presents without a chimney to stuff himself down? For millions of children in the world living in apartment blocks, the concept of a fireplace is something only seen in the movies. 

Coca-Cola's holiday campaign presents a solution to this universal problem, with a heartwarming tale of a young boy who brings his community together, with a cardboard chimney that wraps itself around their apartments and their hearts. 

Reminiscent of pandemic lockdowns, the ad brilliantly captures the power of humans to do good while touching on themes of isolation. 

And most importantly, Coca-Cola the brand is an effortless thread throughout – whether it be a well-placed bottle on the table, some drinks fridges in the background or a branded cardboard box placed on the top of the chimney. 
 
CREDITS 
 
Brand: Coca-Cola
Agency: DentsuMB
Director: Sam Brown 
Production company: Rogue Films
 
(This article first appeared on CampaignLive.co.uk)
Source:
Campaign India

Related Articles

Just Published

2 days ago

BQ Prime merges with NDTV Profit

Aims to break the business news clutter through this consolidation by providing insights and actionable financial advice at scale for its audiences

2 days ago

Step beyond tokenism when advertising for people ...

A panel shared how brands should focus on authenticity and explore the role of advertising in driving social change at ASCI's D&I Edge summit

2 days ago

HDFC grants Kapil Sharma, Tiger Shroff, and ...

Watch the films conceptualised by Wondrlab here

2 days ago

Agency of the Year 2023 winners: Asia-Pacific/Network

See the complete winners list for the Asia-Pacific region in the 2023 Campaign Asia-Pacific Agency of the Year awards