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DentsuMB has handed Vishal Nicholas the additional role of leading strategy for Dentsu Impact.
He is currently the planning and strategy head at dentsuMB.
As per the additional role, Nicholas will manage planning and strategy in the South, Mumbai and Delhi, for both the agencies.
He will continue to report to Sidharth Rao, CEO, dentsuMB Group.
Rao said, “As we continue to strengthen and reshape our creative offering in the Indian market, we needed a planning leader who has experience with both traditional and new-age businesses; and Vishal was the obvious choice to steer the strategy product for both dentsuMB and Dentsu Impact.”
Nicholas said, “Ever since I joined dentsu, I’ve always been excited about the Eastern approach to building brands with simplicity and second-order thinking at its core. With dentsuMB, the combination of the East and West make it even more compelling. And with Dentsu Impact’s fantastic roster of clients, I look forward to achieving greater business outcomes for them.”
With 16 years of experience, he has also had stints with Lowe Lintas and McCann.
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