DentsuMB bags Social Alpha's creative mandate

Account won post a multi-agency pitch

Feb 10, 2022 06:46:00 AM | Article | Campaign India Team

DentsuMB has bagged the digital creative mandate for Social Alpha. 
 
The account was won post a multi-agency pitch and will be serviced from dentsuMB's Bengaluru office.
 
With this mandate, the agency aims to develop the communication framework and create campaigns that showcase the initiatives across Social Alpha’s social media assets. 
 
Indrajeet Mookherjee, managing partner, dentsuMB, said, “We are honoured to partner with Social Alpha in their mission for bringing about change. It will be a unique journey given the nature of services that Social Alpha provides, and the divergent startup sectors it works with. At the heart of Social Alpha is a clearly defined purpose of making a difference to the lives of millions, and we hope to collaborate on bringing these beautiful stories of impact and change to a larger audience.”
 
Manoj Kumar, CEO, co-founder, Social Alpha, said, “At Social Alpha, we work with innovators who are on a mission to solve some of the most complex challenges of humanity with entrepreneurial risk-taking. While we take extreme pride in what our startups do, we needed help in communicating the inspiring work of our portfolio companies with an intent to attract more innovators and enablers to this emerging sector.”