The agri-commerce platform WayCool Foods, has appointed dentsuMB as its creative partner.
They agency will be responsible for managing the strategy and developing creative solutions across the brand's portfolio.
The account win did not involve a multi-agency pitch and will be handled by the agency's Chennai office.
Karthik Jayaraman, chief executive officer and co-founder, WayCool Foods and Products, said, "WayCool, being a purpose-driven organization, works across the food supply chain from Soil -to-Sale. Our consumer brands basket is designed around daily meal consumption habits to make home cooking convenient. dentsuMB has been helping us reach and engage better with our target audience. Its global market intelligence is invaluable to us, and we will continue to strengthen this relationship to serve the Indian consumer globally.”
Indrajeet Mookherjee, managing partner, dentsuMB India, added, “The most rewarding part of our business is when the client acknowledges its agency partner with an additional mandate. We are truly humbled and honoured to have been chosen as the lead agency for WayCool Foods to build its portfolio of brands in India and abroad.”
Priya CM, AVP, dentsuMB, Chennai, said, “We are happy to have grown this partnership and look forward to building the brand as it looks to enter new categories and geographies.”