Campaign India Team
Sep 17, 2021

Coca-Cola creates a chant to celebrate cricket

Watch the film conceptualised by McCann Worldgroup India here

Coca-Cola India has released a film that has been conceptualised by McCann Worldgroup India.
 
The film opens at a wedding with women performing a traditional Bengali ceremony. A girl notices that sound and is intrigued. She practices it with a band before the day of her performance - a cricket match. At first, she misses out but then a man hands over a bottle of Coca-Cola to her. She finishes it and is ready with her new 'Ululululu' chant, just in time to celebrate victory.
 
The film was released on social media on 16 September. 
 

 

Source:
Campaign India