Coca-Cola creates a chant to celebrate cricket

Watch the film conceptualised by McCann Worldgroup India here

Sep 17, 2021 04:31:00 AM | Video | Campaign India Team

Coca-Cola India has released a film that has been conceptualised by McCann Worldgroup India.
 
The film opens at a wedding with women performing a traditional Bengali ceremony. A girl notices that sound and is intrigued. She practices it with a band before the day of her performance - a cricket match. At first, she misses out but then a man hands over a bottle of Coca-Cola to her. She finishes it and is ready with her new 'Ululululu' chant, just in time to celebrate victory.
 
The film was released on social media on 16 September.