Coca-Cola has released its summer campaign for the year. Conceptualised by McCann Worldgroup India, the film features actors Ishaan Khatter and Janhvi Kapoor.
The film shows a tired Khatter on a hot summer day in a bus, being glared at by the women around him. Kapoor offers him a thanda (Coca-Cola). A sip of it changes the day for Khatter. He feels refreshed and the women who were glaring at him are now looking at him with affection. Khatter looks around and asks Kapoor is he's in a 'ladies special bus'. Kapoor flirtatiously calls Khatter special as the duo stare at each other. The film ends with the voiceover stating 'khud ko jagaa, ek thanda lagaa' (awaken yourself with a Coca-Cola).
The film was published on YouTube on 21 February.
Brand team: Upasna Sanyal, Aditi Anand, Kaushik Prasad
Creative agency: McCann Worldgroup India
CCO: Prasoon Joshi
Head of creative: Ashish Chakravarty
Creative team: Sambit Mohanty, Rathish P Subramaniam, Karthik.R, Binesh Sharma, Suresh PV
Strategy team: Anirban Roy, Tushar Handa
Account management: Amitesh Rao, Rajat Gulati, Vinshul Upadhyay