Cleartrip has launched a campaign ‘Ab Isse Achhi Kya Good News’ (what better news than this), introducing its newest offering - Cleartrip Tatkaal, which offers a flat 50% off on all domestic flights and hotels with Cleartrip and Flipkart Travel. Conceptualised by the brand’s in-house team, the films aim to tell the viewer that this piece of news is the happiest one there is.
In the first film, a wife is seen showing her husband the positive indicator on her pregnancy test. Before he goes to hug her in excitement, he gets a notification about Cleartrip Tatkaal on his phone. He shows the notification to his wife, who is also a lot more elated than the news of her own pregnancy.
The second film features a man who goes up to his co-worker with the news of acquiring a heavy funding. Just before he could high five his friend, he hears his phone beep with Cleartrip’s tatkaal notification. He places his phone atop the funding letter and pushes it towards his friend, who is also shocked to hear the news.
Kunal Dubey, CMO, Cleartrip, said, “As Cleartrip introduces Cleartrip Tatkaal, a big celebration was warranted. The proposition, an industry-first initiative, will offer a window of opportunity where travellers can get a flat 50% off on all domestic flights and hotels, that’s double the benefit for half the price. What could be better? The campaign has perfectly captured this core sentiment in a light-hearted yet meaningful way. We’re making every good news sound better now because our customers can comfortably book a longer, leisurely trip without worrying about burning a hole in their pocket. All you need to do is seize the opportunity. We’re excited to share this good news with our customers and want them to make the most of Cleartrip Tatkaal!”